Editorial Policy & Content Quality Standards

Our editorial team commits to producing content with the highest standards, relevance, transparency, and quality. Here at What’s Good? we provide focus on positive stories that can help better yourself.

Our Editorial Principles

  • Readers Come First: Everything we is publish is done with the reader in mind. We’re committed to delivering positive content that you are looking for to help you up your beauty, health, and wellness routines. Our language is easy to understand, and we avoid using complicated jargon.
  • Reliability: Our editorial team research all content from reliable souces, and fact-checked information to the best of our knowledge. We also work closley with experts and professionals to create accurate and informative content.

Our Content Creation Process

When it comes to beauty, health, and wellness, we believe in transparency and sharing exactly how we go about creating content that matters. Learn more about our content creation process.

Editorial Integrity

The content on What’s Good? is not intended to be a replacement for professional medical advice, diagnosis, or treatment. Always consult with your doctor or a qualified healthcare professional if you have any medical condition.

We make a clear distinction between editorial and advertorial content. The team members here at What’s Good? who work on content do not work in advertising.

At What’s Good? we pride ourselves on providing unbiased and authentic content. Any articles in association with brands are clearly labeled ‘Sponsored’ for transparency and do not reflect the opinions of our editorial team.


We welcome feedback from our readers. If you have a suggestion or comment, contact us at info@whatsgoodonline.co.uk.